Kelly was fresh out of college as a journalism student at the state university and she had been fortunate enough to land her first job as a news reporter for a local T V station. Kelly was a very bright girl of 24 with a cross between a vogue model and the girl next door look. She was 5 foot 5 inches tall with medium brown hair that that was shoulder length. She was a scant 120 lbs with big brown eyes and a 36C -24-34 figure. She was perfect for the camera. Kelly had worked on the university T V station as an on-air reporter so she knew how to wear her makeup and come across as very professional. But truthfully that was not the look her new station manager wanted for his station. Simply put, he wanted Kelly to come across sexy as he wanted to capture a greater market share of male viewers.

Kelly spent the first week getting to know the city, the staff, doing a few live reports from the field, including reporting from fires, car crashes and even a bar fight. Kelly was really good at getting the information and presenting it in a way that held the viewer’s attention. The station manager called her into his office during the second week she was at the station and offered her the weekend news job to break her into working in the studio. But he told her she needed to sexy up quite a bit if they were going to capture the market segment of male viewers. She was not sure what he really wanted so she ask him to be specific as to what he thought she should do to create this image. He sat back in his chair behind his desk and told her to stand up. Kelly did so and he said, well you need to have a deep tan, you need to change the color of the makeup you wear to deeper colors and you have a great chest we need to show a lot more cleavage. He assigned the makeup guy, Ron to work with her and to take her shopping. The station was going to invest several thousand dollars in clothes and make up to bring her up to the level of what they wanted on the news set.

Kelly met Ron the next morning at the station and after he got the morning news crews make up done they departed to the first of many stops for the morning. The first stop was the tanning salon. Ron paid for a new high tech quick tanning session with some follow up visits. First Kelly had to stand in this stand up tanning booth and get a quick exposure of very hot tanning lamps. For this part she was of course alone. Then came the second part of the tanning which was a spray on color which the lady who owned the tanning salon applied but to Kelly’s dismay Ron was also in the room and supervised the color mix as it was prepared and applied. Kelly was about to protest dropping her robe with this stranger in the room when the salon owner said not to worry that this was normal and most of the T V stations make up staff usually were present and controlled the amount of color applied. Kelly was a bit shocked that the application applied was an all over application including her pussy. The only area that did not get sprayed, were her eyes and nipples. They were covered by a protective cover that was cut to fit exactly her body. She ask why she was being colored in areas like her pussy but Ron just smiled and said, well if you are laying out by the pool we don’t want your soon to be viewing public to see tan lines.

After the tanning salon, Ron took Kelly to a clothing store in the down town area and had her have a seat in a fitting room. The room was quite large, not like the fitting rooms she was use to in department stores. This one had a bench, sofa, and clothes rack. Kelly was wearing her usual blouse and slacks so when Ron escorted her into the room, he told her to strip down and that he would bring her in some things to try on. Kelly was not too sure about this arrangement but elected to strip down to her bra and panties, which she did. Ron came into the room rolling a hanging rack with a variety of very nice looking outfits, but as he looked over at her, he said, Kelly, get rid of that crappy underwear. You need to dress for success and that crap has to go. He handed her a very low cut front hooking bra in a peach color and a thong that matched. She wanted to wait until Ron left the room before getting naked but instead of leaving the room he sat down on the couch. She turned her back and removed the old bra and panties and then put on the new ones. He stood up came over and grabbed the cups of the bra and reached inside to adjust her breast upward in the bra. We want cleavage he said with a smile. The session when on for over an hour with Kelly putting on and taking off various outfits and Ron making adjustments and then selecting about 8 new outfits and 5 bras and panties. As Kelly began her weekend new assignment she reported to Ron in makeup each day prior to the news and Ron adjusted her outfit and even had her sit topless in the makeup chair while he applied make up to her cleavage to make it stand out more. The rating shot up, since she was tastefully dressed the women viewer (for the most part) seemed to enjoy her, but the male viewers increased by over 60%. The station grabbed more of the market share and even got new sponsors for the news including many that catered to male products including several auto parts companies. Kelly was in demand to cut ribbons on new stores and MC special events. Her loyal views could not get enough of her and she moved from the weekend news to the weekday news slots for 5, 6 and 10. Her salary jumped to 4 times what she had started at and according to industry folks she will be moving to larger markets and perhaps to national news shortly. Kelly is excited because she has the education and skills to do these jobs, but because she has a sexy look she has gotten to opportunity to go far.