I am a bit biased...cause this is my industry...but functional drinks are onthe rise. People need easier and more efficacious ways to get their vitamins and nutrients....and energy drinks are also big (think Red Bull).

Budweiser is trying to go after the energy drink segment here....kind of like how some people drink Red Bull with other forms of alcohol. Same concept. I hope they will be successful.

But...to those of you who are beer purists (and I am one of these) ~~ don't think of it as beer...it's an entirely other drink. Evaluate it in that manner....you may love it, you may hate it....but it won't taste like beer.

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Life is too short not to love and be loved....preferably multiple times in one night.

I think men talk to women so they can sleep with them and women sleep with men so they can talk to them. ~ Jay McInerney