I didn't really think this was anything new. We bought my wifes second vibrator at Walmart. Of course the box said "massager", but it was the exact same Wahl massager we had seen in the Adam and Eve catalog for about half the price. That was almost 15 years ago.

The Walgreens drug store in my tiny Kansas town has Wet brand lubricant. I haven't seen the vibrating cock rings yet but had heard that Walgreens and CVS were selling them.